Regarding weekly content, what is the best way to let clients and potential clients know that I have first hand experience of a product and/or destination? I remember Sandra saying that the CEO of American Airlines doesn't say what they did last week in their company communications but I'd like my potential clients to get to the KTL (know, trust, like) stage.
I do find that my social media engagement is much higher when I include myself or my personal experiences in my posts. Does the same apply for our weekly email that points to our content? (Mine will be words + photos/videos for now)